Solutions

Authentic marketing is not the art of selling what you make, but knowing what to make.
It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders.

Enlightening as usual, Philip Kotler puts brand development right in the field of knowledge management. There is a strategic side: understanding the customer, and a tactical side: getting to know if potential solutions would deliver satisfaction to the customers.We support brand management by creating the knowledge required in any stage of the brand development process.

Our solutions create strategic knowledge, like:

  • Consumer habits and attitudes.

  • Consumer segmentation.

  • Branding: brand health, positioning, opportunities.

And we also cover the tactical side:

  • Innovation:
    screening ideas, evaluating new concepts, packaging, etc.

  • Advertising evaluation.

  • Shopper understanding and promotion evaluation.

  • Product line strategy (Line optimization).

  • Price strategy.