Shopper Understanding
Shopper understanding is certainly very useful for the retailer, being shopping the act of consuming the service they provide; but also for the brands.
We have developed a set of solutions to encompass all aspects of shopper understanding.
Retail Opportunity Study
Our Retail Opportunity Study focuses on the retail brands: How to win in the retail market by getting to know what the target consumer values the most, and the performance of the different retailers on these drivers. It is increasingly useful for the manufacturer brands to develop most profitable channels by providing them with the right strategic path for success over the less profitable mass distribution.
Develop profitable channels by providing strategy.
Optimize the network with big data analytics
Shopper Study
Our Shopper Study provides much more than what you regularly find in typical on-site shopper studies. Shopping mission centric analysis helps you understand the role of each channel in the context of the different options the consumer has for purchasing a product, and find opportunities for: impulse purchase, up-selling, cross-selling, etc. We can also help you take advantage of big data at the point of purchase level. What is it that differentiates a successful from a laggard outlet? Cutting into the big data with powerful mathematicalmodellinghelps you find actionable successful tactics.
Price & Line Strategy Simulator
Our Price & Line Strategy Simulator helps you set the right pricing and product assortment strategy for each channel. We observe the consumer behaviour in a “Simulated shopping” experience, and we identify the consumer decision patterns out of this high quality data by means of state-of-the-art discrete choice modelling. This knowledge feeds a simulator that is capable of predicting the impact of any pricing and assortment scenario, even including competitor retaliation.
Optimize pricing and assortment
