About Us

We help our clients to make the right strategic decisions about brand development and innovation. We focus on understanding the consumer, right where the marketing strategy starts, contributing to create effective strategies to grow the business.

Combining the richness of qualitative methods with the precision of quantitative methods we get the most out of research investment in terms of consumer understanding:

Brand opportunities
Innovation paths
Pricing strategy
Point of purchase tactics

Getting deep into the intricacies of the consumer mind is our specialty. We approach the consumer with modern techniques, observing their behaviour in real or simulated environments. This behaviour conveys the most important information, the one the consumer is not able to verbalize. Armed with sophisticated proprietary mathematical models and a rich marketing experience, e turn that behaviour into learning and insight.

We make extensive use of online techniques, both pure in-home and combined with central location recruiting, to empower data collection with interactive techniques.

Who we are

Emilio
Picasso

With twenty years of Marketing and Research experience in packaged goods, technology and services companies, Emilio Picasso specializes in Innovation and Branding.

Previously, Emilio managed the BASES office in Buenos Aires, he was Global Marketing Strategy Manager at Amadeus headquarters in France, director at Ipsos, and Marketing Manager for Latin America at Clorox.

Emilio is graduated in engineering and he is currently professor of Advanced Statistics in the University of Buenos Aires.
Juan Pablo Carreras

With over twenty years of Marketing and Sales experience in packaged goods and pharmaceutical multinational companies, Juan Pablo Carreras specializes in Strategic Marketing, Brand Management and Shopper Marketing.

Previously, he was Sales Director at Sanofi Consumer Health Care; Marketing and Trade Marketing for the South Cone Director at Wella, and Group Brand Manager at Kimberly Clark.

Juan Pablo is graduated in industrial engineering and MBA.

Together with mathematicians, professors of prestigious universities, and project management specialists, form Picasso Marketing Consulting team.