Communication & Packaging
Marketing communication is at the centre of the brand development path. Communication media are changing and will continue doing so, but the objective stays: getting the consumer know the brand, its promise.
Behavioural Digital Campaign
Digital media are increasing their share of the communication mix. Our Behavioural Digital Campaign Evaluation is a marketing experiment, where the sample of target consumers is split in two cells: the test cell is exposed to the campaign, whereas the control cell is not. We measure the digital habits of the consumers, by means of special software in their computers recording the websites they visit, their behaviour there, their social networks, search keywords, etc. The behavioural difference concretely predicts the impact of the communication campaign in the market.
Behavioural evaluation of online campaigns
Neuro-science based Pack Test
Pack Test
Many brands rely heavily or even solely on the package for marketing communication. Our Pack Test is a cost effective way to evaluate package changes, making sure that they contribute to market success. We assess the performance of different package design alternatives via neuroscientific methods, enhancing the reliability of the results. The test covers all dimensions of the package communication: impact, findability, consumer attraction, strategy fit, hedonics and functional. Our Pack Test provides a cost-effective conclusive assessment.
