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Business issue
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What are your
business needs?

What are your
business needs?

How can we renew our brand?

What should we do to gain market share?

How can we find a differentiator?

How shall we face the new competitor?

Is the pack design aligned with the brand strategy?

Our brand is shallow. How can we increase its vitality?

Where are the opportunities to innovate?

What are our opportunities to innovate?

Is this idea going to be a market success?

Which is the best pack design option?

Are we focusing on the right consumer segment?

How do we get the maximum potential out of this idea?

Is this product going to endure in the market?

What is the best combination of attributes for this product?

Is our on line campaign effective?

How do we react to our competitors’ price move?

Can we get a higher margin out of this brand?

Is our brand strong vs. price changes of competitors?

Can we hit the key competitor with price?

Which is the best on line campaign option?

How can we develop the most profitable channels?

How to rationalize the product line?

How should we arrange the shelf?

How to optimize prices in a category?

Which is highest potential site location?

What are the cross-selling opportunities?

What are the up-selling opportunities?

What are the consumers looking for now?

The category has commoditized. How can we re-invent it?

What is the ROI of our marketing campaign?

Our last successful mega-launch was 4 years ago…

We have too many ideas. What do we launch first? How can we get the consumer voice into the decision?

Are we too expensive?

What variants should we consider delisting? What would be the impact?

How can we exploit data of our brand flowing in social media?

What is the right price point for the new product?

What should we delist to make room for the new product?

What is the push-pull power balance in the category?

How effective are we at the point of sale?

What are our customer loyalty drivers?

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